Research report: 6 dimensions for frictionless e-commerce
2021 Delivering Frictionless Commerce
Consumers indicate that in order to build loyalty and affinity, brands must deliver on six different dimensions of frictionless commerce.
Access this research paper to read about how to deliver frictionless, customer-centric commerce in today's online retail landscape. This paper covers:
- Six dimensions of frictionless commerce
- Today's e-commerce drivers and barriers
- Building brand loyalty and affinity
- Understanding data management for customer experience
- Overcoming technical debt
- Building a customer-centric culture
- And more.