COVID-19's Effect on Marketing Priorities
Adaptability has been the theme of 2020. Carefully crafted business plans went out the window with the onset of the COVID-19 pandemic in March.
As businesses embraced remote working, marketers quickly pivoted in-person programs and turned to new engagement tactics to drive demand in an especially noisy digital marketplace.
This summer, BrightTALK surveyed 1,000 marketing professionals across the globe to better understand how strategies have shifted.
Download the eBook to review their results.