Could BANT be killing your sales efforts?
Could BANT Be Killing Your Business?
When BANT (budget, authority, need, timing) was introduced decades ago, buyers relied on calls to get to know a business's offerings.
But in the age of the web and Google, BANT on its own can be a disservice for businesses. In this white paper, “Could BANT Be Killing Your Business?” you’ll explore the limitations of BANT and how to overcome challenges to better qualify leads and maximize productivity. Check it out now.