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Growing bank extends relational focus into digital marketing
Digital technologies have reshaped customer expectations—especially for financial institutions like Canadian Western Bank (CWB).
The retail bank recently underwent a website transformation—moving from an older-generation brochureware site to a customer-centric powerhouse that extends CWB’s longstanding focus on relationships into the digital world.
Read this case study to see how Sitecore helped CWB re-vamp their website and create a hub for personalized marketing, customer communications and lead generation.