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Growing bank extends relational focus into digital marketing

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Digital technologies have reshaped customer expectations—especially for financial institutions like Canadian Western Bank (CWB).

The retail bank recently underwent a website transformation—moving from an older-generation brochureware site to a customer-centric powerhouse that extends CWB’s longstanding focus on relationships into the digital world.

Read this case study to see how Sitecore helped CWB re-vamp their website and create a hub for personalized marketing, customer communications and lead generation.

Vendor:
Sitecore
Posted:
Jun 22, 2021
Published:
May 25, 2021
Format:
PDF
Type:
Case Study

This resource is no longer available.