This resource is no longer available
Content marketing is about more than just creating content around your products and services – it’s an opportunity to identify pain points that your audience is experiencing daily, and demonstrate your organization’s understanding of those unique pain points and your ability to mitigate them.
Learn what you can do to create content that connects your brand with the right consumers. Sitecore's guide for an effective content lifecycle lists five critical steps for:
- Knowing your customers
- Dividing and conquering market segments
- Putting a plan into action
- Measuring and analyzing performance, and
- Building the right processes to bring it all together
- Vendor:
- Sitecore
- Posted:
- Jun 22, 2021
- Published:
- May 24, 2021
- Format:
- Type:
- White Paper
