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The Pocket Guide To The Connected Content Lifecycle

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Content marketing is about more than just creating content around your products and services – it’s an opportunity to identify pain points that your audience is experiencing daily, and demonstrate your organization’s understanding of those unique pain points and your ability to mitigate them.

Learn what you can do to create content that connects your brand with the right consumers. Sitecore's guide for an effective content lifecycle lists five critical steps for:

  • Knowing your customers
  • Dividing and conquering market segments
  • Putting a plan into action
  • Measuring and analyzing performance, and
  • Building the right processes to bring it all together
Vendor:
Sitecore
Posted:
Jun 22, 2021
Published:
May 24, 2021
Format:
PDF
Type:
White Paper

This resource is no longer available.