Key practices that distinguish CX leaders from laggards

Setting The Standard In Cx For B2B

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To understand why some B2B organizations are navigating CX challenges with great success, while others remain far behind, the Medallia Institute surveyed hundreds of US-based B2B professionals whose companies collect and use customer feedback.

Their research identifies three groups according to the results of their CX programs:

  • Leaders: Achieve a broad array of impressive business results
  • Followers: Enjoy some positive results, but achievements are narrower
  • Laggards: Realize few if any positive business results

Download the research to find out which characterizes your organization and for more details on the key practices that distinguish leaders.

Vendor:
Medallia Inc
Posted:
Oct 12, 2021
Published:
Jun 9, 2021
Format:
PDF
Type:
White Paper
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