How customer experience can help insurers build trust
Insurance Disrupted: How Customer Experience Can Help Insurers Build Trust And Earn Loyalty
Drawing on a survey of over 4,000 U.S. auto and homeowners’ insurance customers and on lessons from major insurance companies, we identified several steps that insurers can take to maintain their edge with established clients while also appealing to today’s younger and more diverse customer base.
Regardless of a customer’s age or other personal characteristics, the key to earning her satisfaction and loyalty is trust. Two key pillars of trust, in turn, are effective communication and agility in responding quickly to customers’ changing needs.
Learn more in this white paper.