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AI/ML delivers real and measurable benefits. The most common benefit cited in our research is that AI/ML provides a competitive advantage, and organizations also report that AI/ML enables them to improve customer experiences, increase sales and respond faster to opportunities and threats. These benefits accrue due to the increased use of advanced analytics on data.
Businesses, markets and economic conditions are constantly changing, so AI/ML processes must be able to reflect those changes iteratively. The need for this responsive capability is no different than for other analytics processes used within the organization. And while responsiveness will be valuable under nearly all market conditions, it becomes especially important during periods of crisis and market volatility when responding to new data and unexpected factors.