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Realizing True ROI
The ROI of advanced analytics architectures and tools can be impossible to calculate via traditional ROI estimations, as the direct value they have on businesses is often a few steps removed from the actual analytics or BI software.
By tracing the quantifiable and abstract benefits of their product, Sigma looked into truly understanding the benefits of and ROI of advanced analytics.
Read this Sigma report to learn how their team was able to quantify the benefits of their software, with one client seeing 47% increased recovery campaign response rates, 11% improved marketing campaign ROI, and faster processing by hundreds of hours.