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Your sign-up flow is crucial in making a good first impression with new customers. Identity verification is a necessary part of this - it’s how you keep yourself and your users safe - and it doesn’t have to be frictional.
Learn tips for creating great identity flows, with user experience in mind as well as:
- How to prepare users for identity verification and manage expectations
- How to build identity flows with all outcomes in mind - including ‘unhappy paths’
- How cognitive friction can sometimes be more important than number of clicks