Your complete guide to eCommerce personalization
eCommerce Personalization: 2021 Complete Guide
For a long time, eCommerce has been on the hunt for the holy grail of personalization—a consistent, cross-channel experience that adapts to customer needs and goals in real-time. The good news for eCommerce is that these technologies have arrived.
The bad news is that the sheer amount of these technologies, which offer very different levels of personalization, means it’s unclear what designing personalized user experiences in eCommerce means and how you can achieve it.
Read this eCommerce personalization guide for an in-depth run-down of the different products on the market, their capabilities, and tips for getting started.