Aruba Networks: Informing a dynamic retail experience
PLUSCITY PLOTS VISITOR BEHAVIOUR DATA
PlusCity is a shopping mall that no longer thinks of itself as a shopping mall. It is an entertainment venue, an event space, an experience. To continue to give customers a reason to visit it needs to be dynamic, constantly adding new services.
In order to do this, PlusCity overhauled its network to ensure seamless connectivity across the site, alongside wayfinding and push notifications. It also generated data on visitor behavior to inform new services.
In this case study, learn how PlusCity was able to do this with the help of Aruba Networks.