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Throughout the pandemic, one fact became clear: customers are more open to digitalization than previously thought. In fact, the shift to digital experiences has helped people become more accustomed to digital channels and more willing for these kinds of changes.

The lesson learned across sectors is simple: Adopt a customer-centric strategy to understand and engage with your customers, and you’ll be on your way to success.

Use this guide to learn how to make the best use of customer data to create excellent customer experiences.