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Customer data platforms (CDP) are rapidly growing in popularity—but what’s the difference between a CDP and a data management platform? And why invest in one of these tools in the first place?

Customer data platforms provide active, real-time insights that allow marketing to create personalized profiles for their customers and deploy machine learning and AI within their business.

Read this white paper to learn how one CDP offers real-time insight to business users while simplifying the complexities of data management and manipulation for IT and marketing.

Vendor:

Adobe

Posted:

May 12, 2021

Published:

Mar 23, 2021

Format:

PDF

Type:

White Paper