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Our first Virtual Marketer Day featured sessions from industry-leading experts, exploring the challenges and opportunities today’s content creators and digital marketers are facing. Included among these presentations was that of Sitecore’s Vijayanta Gupta, Global VP of Product & Industry Marketing, on understanding the end-to-end content lifecycle. Read this supporting guide to get a detailed overview of the pressing topics Gupta discussed during his Virtual Marketer Day session:
- How to overcome the challenges of content marketing
- Where leading companies are investing to transform their content management program
- Why building experiences that pamper your customers matters most today