This resource is no longer available
With Sitecore Xp, Bank Central Asia Revamps Its Website To Provide Rich, Personalized Experiences For Customers.
Established in 1957, Bank Central Asia (BCA) delivers the best financial services in Indonesia.
To provide the right services for its customers, BCA sought to create a seamless customer journey across all channels. This would require marrying the channels, with a specific focus on integrating the data from each.
In partnership with Sitecore, BCA created a website that functions as a one-stop digital boutique for its customers and integrated their customer journey and databases.
Download this case study to see how BCA achieved an increased revenue of US$1 million, attracted over 300,000 unique visitors to its landing page, and improved the quality of data gathered.