Focus on the buyers’ journey to align marketing and sales
To Optimize Marketing/Sales Alignment, Focus First on the Buyers’ Journey
B2B marketers know they need to operate across their sales and marketing silos to connect with buyers via content, channels, and tactics that deliver the best buyer experience.
But how exactly do they make that happen?
Get started with this white paper, which features research from Forrester, on their Go-To-Customer (GTC) Strategy, and how it can help you align marketing, sales and service on the path to a more connected customer experience.