Focus on the buyers’ journey to align marketing and sales

To Optimize Marketing/Sales Alignment, Focus First on the Buyers’ Journey

Cover

B2B marketers know they need to operate across their sales and marketing silos to connect with buyers via content, channels, and tactics that deliver the best buyer experience.

But how exactly do they make that happen?

Get started with this white paper, which features research from Forrester, on their Go-To-Customer (GTC) Strategy, and how it can help you align marketing, sales and service on the path to a more connected customer experience.

Vendor:
Freshworks
Posted:
Apr 8, 2021
Published:
Mar 11, 2021
Format:
PDF
Type:
White Paper
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