The current state of SaaS CRM solutions
Effective Sales Operations: Are We There Yet?
In an effort to improve customer relationships, businesses have invested in Software-as-a-Service (SaaS) CRM solutions. However, what started as lightweight CRM systems have evolved in complexity over time, making businesses search for alternative CRM systems as they struggle with overly complicated systems.
Freshworks commissioned Forrester Consulting to evaluate the current state of mid-market to large organizations’ SaaS CRM adoption, challenges faced, and future CRM needs.
Explore their findings here.