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Making a business case for master data management (MDM) can be difficult, and many MDM initiatives fail when whoever makes the pitch to senior management or the C-suite can’t make a good case.

Even when a great case is made, it’s easy to have misconceptions about MDM initiatives—something that can come back to bite you when business leaders ask to see how much money MDM has made the company.

Watch this webinar to learn how you can best represent the business value of MDM to get enthusiastic C-suite buy-in without misrepresenting MDM in a troublesome way.

Profisee Group
Mar 4, 2021

This resource is no longer available.