Essentials for serving citizens personalized, digital experiences
A Blueprint for Enhanced Citizen Experiences
While most people trust government websites, in their recent survey, Adobe found that 50% of Australians still encounter inconsistent information across departments and agencies—and one third of them would be more likely to use government websites if they were better tailored to their needs.
In this report, Adobe closely examines how government can move from a one-size-fits-all approach to serving populations digitally and delivering the right information at the right time to individual citizens.
Read on to view these critical takeaways and to discover how this shift to personalization has the potential to strengthen public service outcomes for Australians and build further trust in government.