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For years now there’s been a perception that Chief Marketing Officers (CMO) and Chief Information Officers (CIO) often work at cross purposes. But the reality is they must—and often do—well together.

The reason? Digital transformation of the enterprise and the customer base—no matter the vertical market—requires a technology-centric approach to marketing.

Get insight on why this relationship is so important and how to facilitate it in your own organization, in this white paper.

Vendor:

Nutanix

Posted:

Mar 15, 2021

Published:

Feb 18, 2021

Format:

PDF

Type:

White Paper