Why a positive CMO-CIO relationship is crucial to DX success
Digital Transformation Succeeds With The CMO & CIO Working In Partnership
For years now there’s been a perception that Chief Marketing Officers (CMO) and Chief Information Officers (CIO) often work at cross purposes. But the reality is they must—and often do—well together.
The reason? Digital transformation of the enterprise and the customer base—no matter the vertical market—requires a technology-centric approach to marketing.
Get insight on why this relationship is so important and how to facilitate it in your own organization, in this white paper.