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With the digital footprint expanding consumers are demanding personalized and curated experiences. Companies will have to find ways of sustaining investment value across domains that simultaneously drive down costs and improve top-line revenue.
Cross-functional capabilities that reduce costs through unrivaled efficacy, while also helping grow top-line revenue, will become critical to solution portfolios. As such, process owners of all levels need to rethink solving in isolation and take a cross-functional approach, based on cost-out and revenue-in orientations.
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