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The biggest challenge with bringing a cybersecurity offering to market is meeting the expectations of the prospective customer.
This requires some fine tuning of a traditional service go-to-market (GTM) plan to support the current expectations of the customers while still being a profitable venture for the organization.
In this eBook, explore four ways to hone your cybersecurity GTM strategy, such as using layered security and determining the right pricing model. Plus, some guidance on how to approach bringing your cybersecurity offering to market. Download here to read more.
- Vendor:
- Carbonite
- Posted:
- Aug 20, 2021
- Published:
- Jan 22, 2021
- Format:
- Type:
- eBook
