Moving Beyond Master Data Management to Connect Customer Data
In most organizations, customer data is siloed across multiple departments, data warehouses and lakes, and applications so there is no single source of truth.
Because of these silos, your data may contain many duplicates or inaccuracies, resulting in a disjointed customer experience across channels. This makes it very challenging to deliver the connected, personalized experience your customers not only want, but expect.
Download this e-book to learn how to surmount these roadblocks, with a feasible, 6-step process to unify your customer data across your enterprise.