Ransomware stories that highlight the need for stronger security

Ransomware’s Stunning Impact On Consumer Loyalty And Purchasing Behavior

Cover

Cyberattacks have crippled organizations. The media has widely reported their devastating impacts and, today, most within the IT community understand what’s at stake.

What’s not understood, however—and what organizations rarely discuss or consider—are the quantifiable short- and long-term impacts of ransomware attacks on consumer purchasing behavior and brand loyalty.

In the aftermath of a cyberattack, when will consumers say enough is enough? At what point will they seek out a competitive product or service?

Download this report to reveal to survey results of 1,998 consumers across North America, the UK, France, and Germany to find out.

Vendor:
arcserve
Posted:
02 Dec 2020
Published:
02 Dec 2020
Format:
PDF
Length:
10 Page(s)
Type:
eBook
Language:
English
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