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Predictive modeling is overtaking business analytics as a way to get a leg up over competitors.
However, according to the chief data scientist at Halliburton, predictive modeling is only successful when the efforts are business-oriented and narrowly tailored to address specific problems.
And as you might have guessed, this sounds easier than it is.
Read this e-guide to learn how you can keep predictive modeling projects business-focused and discover ways to simplify outputs of predictive analytics models—all so you can stay one step ahead of your competition.