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Plan Early and Test Effectively To Succeed During the 2020 Holiday Shopping Season
Any holiday shopping season requires a long runway of
strategic planning to fully prepare for the influx of customers
who go online to shop for the holidays. This one is especially
challenging considering the global pandemic that has flipped
ecommerce on its head. To discuss how months of preparation
will help retailers overcome challenges and provide satisfying
shopping experiences throughout the holidays, Digital
Commerce 360 spoke with Stephanie Heyward, director of
advisory services at HCL Commerce.
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