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More than ever, enterprise organizations need a 360-degree view of customers to deliver the kind of high-quality, consistent experiences they expect.

Having that level of visibility requires proper data management tools—whether that’s a CDP or regular DMP.

Download this research report to explore data management’s increasingly important role in marketing and customer service, as well as tips to help you decide if a CDP or DMP is better for you.

Vendor:

Adobe

Posted:

Feb 8, 2021

Published:

Oct 15, 2020

Format:

PDF

Type:

Research Content