How Bank of New Zealand transformed customer service with Marketo

Bank of New Zealand pioneers a pathway to transformation with Marketo

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Bank of New Zealand is one of the country’s largest banks—employing 5,500 people across New Zealand.

As they grew, the financial institution realized they would need to upgrade their marketing technology to meet customers’ evolving expectations.

Read this brief case study to see why Bank of N.Z. chose to implement Marketo and how it helped them:

  • Obtain more customer data
  • Structure marketing and communications teams around specific segments
  • Prove the marketing team’s value to senior management
  • And more
Vendor:
Adobe
Posted:
16 Oct 2020
Published:
16 Oct 2020
Format:
HTML
Type:
Case Study
Language:
English
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