How the U.S. Census Bureau created the first online census with Adobe

Making it Count: Digital Transformation in the Face of a Crisis

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For the U.S. Census Bureau, the strategy for 2020 was always focused on digital adoption and making it easier for people to self-respond with the first online census—it was just heavily accelerated with COVID-19.

To help meet these goals in a shorter timeframe, the Census Bureau turned to Adobe. By partnering with Adobe, the bureau was able to:

  • Accelerate their customer service goals
  • Receive stronger analysis about who is coming to their website
  • Deliver personalized content in real-time
  • And more

Learn more about their experience this resource.

Vendor:
Adobe
Posted:
16 Oct 2020
Published:
16 Oct 2020
Format:
HTML
Type:
Case Study
Language:
English
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