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Forbes Insights When CFOs and CMOs Align Through Data
In many instances, the corner offices of the CFO and CMO might as well be corners in a wrestling ring—with both parties grappling for control of the company’s strategic vision.
What can help CMOs and CFOs bridge the gap and merge their agendas? The answer lies in data and analytics.
Download this white paper to examine some of the top reasons why CFOs and CMOs need to collaborate, how they can do it, and the benefits it can bring to the overall organization.