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While a main goal of software as a service companies is to become a driver of business insight, many simply become data providers—offering access to raw, low value-added data instead of real insight.
But why is it that companies looking to add value to their SaaS solution often miss out on doing just that?
Watch this video to learn how incorporating embedded analytics into your software can propel you to become a driver of business value, not just another aggregator of data.