Customer 360 for Dummies: Creating your customer data management strategy
Customer engagement is built on differentiated experiences—one after another. To create those experiences, brands need trusted, relevant, contextual data.
But what’s the best way to gather this data? And, once you have it, how do you manage it?
Find out in this Customer 360 for Dummies eBook, which offers 81-pages of guidance on how to create an effective customer data management strategy.