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As businesses use data of all kinds for self-service analytics, AI and machine learning, or another use case, they’re discovering that data quality can no longer be an afterthought.
The real-time data usage of these apps means that data quality cannot be maintained retrospectively and needs to occur in tandem with real-time data ingest. Profiling, assessment, and cleansing late in the data lifecycle doesn’t work in today’s high-speed data world.
Read this Eckerson Group report to learn how data quality management is changing, as well as why it might be expensive and consequential to ignore this shift.