How to boost the customer experience with employee experience

Intrado Guide: Creating Customer Personas

Cover

While many customer service-oriented businesses or employees are familiar with customer segments, less are certain about what a customer persona is.

While a segment will list simple demographic information, personas are more in-depth pictures of clients: what their desires, needs, emotions and more are.

Read on to learn how to cultivate and use customer personas to improve your customer engagement, retention, and satisfaction.

Vendor:
Intrado
Posted:
22 Jul 2020
Published:
22 Jul 2020
Format:
PDF
Type:
White Paper
Language:
English
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