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As the first permission-based digital marketing channel, email remains the highest driver of ROI. It’s one of the earliest touchpoints to introduce your brand to customers.
But using email to market during times of crisis can be tricky. It takes data-driven decisions as well as a thoughtful touch to create email that moves customers closer to important moments.
To master this balance, Salesforce has assembled 50 tried-and-true tips in this eBook. Download a copy today to see how you can create emails that resonate with customers and prove their value during uncertain times.