Digital transformation powers better customer experience
How PIMCO is Scaling their Human Capital with the Power of Digital
For global investment management firms like PIMCO, terms like digital transformation mean using all the data and technology at your disposal to create a better experience for your customers.
But how exactly does that happen? And how can companies fit digital transformation into a larger marketing strategy, and vice versa?
Check out this interview with PIMCO’s head of digital marketing to learn how they broke down data siloes and turned unused data into insight.