How data privacy factors into customer experience

CX Improvement: The Need to Put Consumer Data Protection and Privacy First

Cover

For consumers, data privacy is an essential part of the customer experience. In fact, global survey of 6,000 consumers found companies must be transparent about their data collection, explain why they need the information, and protect that data.

For companies seeking valuable data, it is obvious special offers and personalization only go so far. First, you must demonstrate that you’re satisfying privacy concerns.

Read on to learn how you can assuage these concerns and provide a superior customer experience—by using data to create insight, and providing your customers with peace of mind.

Vendor:
Verizon
Posted:
25 Jun 2020
Published:
28 Aug 2019
Format:
HTML
Type:
White Paper
Language:
English
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