Create the data architecture needed for customer experience

Building the Data Foundation

Cover

Data is the foundation for providing an intelligent customer experience, as evidenced by the fact that nearly 7 in 10 companies believe it’s important to create unified customer profiles across channels.

But this goal is also an ambitious one, as just 1 in 10 can do so.

Companies that want to leverage data to improve the customer experience need to ensure that their data architecture is capable of delivering on their goals.

Read on to learn how you can create better customer experiences through better data ecosystems.

Vendor:
Adobe
Posted:
18 Jun 2020
Published:
18 Jun 2020
Format:
PDF
Type:
White Paper
Language:
English
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