Revenue growth management in CPG: Adapt to continuous changes
The changed game for revenue growth management in CPG
The multiple shifts in consumer preferences, perceived value, and shopping venues have created significant challenges for the consumer packed goods (CPG) industry, and a recessionary environment has added to that.
The solution is to understand the levers of consumer demand continuously and create linkages to growth opportunities. But how exactly do organizations do that?
Find out in this white paper, which delves into how revenue growth management can help CPG adapt to a continuously changing environment.