Why data-driven businesses are 19 times more profitable
Data-driven businesses are 23 times better at acquiring customers, 6 times better at retaining customers, and 19 times as likely to be profitable, according to an article from Forbes.
So, what continues to hold some businesses back?
The answer, while complex, is essentially this: companies face as many cultural challenges as they do business challenges on this road to data-centricity.
Check out this custom white paper to learn why the challenge of becoming data-driven is often deeper than just buying technology, and how to implement successful BI.