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According to 90% of respondents to a recent survey from Outlier, the next big thing for their industries is customer behavior analytics.
So why is it that only 21% of companies are analyzing consumer data?
Meaningful insights exist in customer data but can be hard to come by. And sometimes it seems like these facts change just as you figure them out.
Check out this webinar, in which Outlier’s VP of Marketing Jennifer Ellard and Incisiv’s CIO Gaurav Pant further discusses the survey’s findings, including how to implement customer behavior analytics and more.