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Now a global leader in IT Service Management, Integrated Risk Management, Enterprise Service Management, and more, ServiceNow has experienced exponential growth over the last few years. Their success is directly correlated to their ability to focus marketing initiatives onto target accounts – and increase engagement in the process.
Open up this resource to discover how ServiceNow leveraged TechTarget’s purchase intent to refine their marketing strategy and ensure they were targeting the right buyers at the right time. In addition, take a closer look at the direct pipeline and campaign-level impacts of integrated purchase intent data.