B2B customer care: Why it requires a different approach than B2C

Why B2B Customer Care Needs to Be Different

Cover

Service support is about answering inquiries and resolving problems.

B2B customers of communications services have needs that go well beyond the typical B2C customer care approach of FAQs, chat boxes, instructional videos, and general agent dialogs.

Read this interview between ServiceNow and IDC researcher, Karl Whitelock, to see why CX experts say your approach to B2B customer care needs to be different from B2C.

Vendor:
ServiceNow
Posted:
15 May 2020
Published:
15 May 2020
Format:
PDF
Length:
4 Page(s)
Type:
Research Content
Language:
English
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