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While many businesses have always emphasized improving the customer experience, this philosophy is now spreading to the B2B market as well. After all, the modern consumer expects easy service and modern interfaces no matter what.

But if experience is king, how can you build it the right throne?

A good user experience in the digital age stems from quality data systems, but the answer often isn’t quite that simple.

Check out this IDC white paper and learn how building the right customer experience requires building the right platform—and more.

Vendor:

ServiceNow

Posted:

Feb 8, 2021

Published:

Jan 1, 2020

Format:

PDF

Type:

White Paper