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Following the global financial crisis, the Royal Bank of Scotland (RBS) was in a hyper-competitive market; they needed to work harder to attract and retain profitable customers.
To build a strong base of retail accounts, the bank had to move from a purely sales-driven culture to a customer centric organization, a task that they achieved with the help of Pega.
Learn about RBS’ experience working with Pega in this case study and explore the performance benefits they realized post-implementation.