How a major bank delivers personalized customer experiences with Pega

How Pega Helps RBS Delivers Personalized Customer Experiences

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Following the global financial crisis, the Royal Bank of Scotland (RBS) was in a hyper-competitive market; they needed to work harder to attract and retain profitable customers.

To build a strong base of retail accounts, the bank had to move from a purely sales-driven culture to a customer centric organization, a task that they achieved with the help of Pega.

Learn about RBS’ experience working with Pega in this case study and explore the performance benefits they realized post-implementation.

Vendor:
Pegasystems
Posted:
12 May 2020
Published:
12 May 2020
Format:
HTML
Type:
Case Study
Language:
English
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