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The Modern Customer Journey: Converting Browsers into Buyer

The shopping journey of today’s modern consumer has changed dramatically since the early days of retail, when channels were fewer and the journey much less complex.
To be successful, it’s paramount to understand how a consumer browses and buys in today’s market, and then to use data to make decisions and drive personalized experiences tailored to each and every consumer.
Download this eBook to explore a typical modern shopping journey and how to make the most of today’s consumers.