The real difference between personalization and customization

Personalization vs. Customization: Clarifying the Confusion

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Personalization has been one of the biggest buzzwords for marketers over the past few years. However, personalization is often confused with customization, and this confusion is leading to many businesses struggling to implement better experiences for their customers.

Open this white paper to gain a clear understanding of the differences between personalization and customization, and how you can get started better implementing each in your organization.

Vendor:
Progress Software Corporation Sitefinity
Posted:
06 May 2020
Published:
06 May 2020
Format:
PDF
Length:
3 Page(s)
Type:
White Paper
Language:
English
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