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Transactions, purchases, page/product views, favorites—all are powerful examples of customer data that enterprises can leverage. The insights revealed through these behaviors can paint a much more accurate picture of what a company’s customers want and need, and how and when to best deliver it to them.
How can your business take advantage of this behavioral data?
Read this e-book to find out. Inside, you’ll find guidance on how to gleam business-critical results from customer behavior data, 3 use cases, and how to overcome any challenges in your path.