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According to Outlier, although 93% of retailers believe that tracking customer behaviors is critical to being competitive in today’s market, a whopping 4/5 retailers do not currently use a business analytics solution to do so.
In fact, translating analysis into action is one of the greatest barriers facing customer behavior analytics in the retail market.
Access this infographic to learn how retail and e-commerce companies are achieving accurate analysis of their customer behavior data to be competitive in their decision-making and strategy.